Schering's Weird New Nuvaring Ad: "Don't You Have to ... Put It In ...?"
Schering-Plough's new TV commercial for Nuvaring employs a weird strategy -- it features a group of women explaining the old Nuvaring commercial as it plays in the background (video below).
It's sad when you have to run a commercial talking about how great your previous commercial was, only to clarify the earlier ad because obviously no one could figure out what you were selling.Here's how the script starts:
Woman 1: Ooh! I love this commercial! Woman 2: Would you guys try Nuvaring? Woman 3: I'm not even sure what it is! Woman 2: [Explains the device in unrealistically specific terms]. Woman 1: Don't you have to ... put it in ...? Woman 2: For me, it's easy!It's a matter of time before the statement "Don't you have to ... put it in?" becomes a SnorgTees shirt.
More seriously, once the gals on the sofa have talked up the product, they examine the risks -- which are heard over footage from the old ad featuring women dancing in swimsuits. That's a classic example of the Nasonex Bee distraction strategy, which may ultimately be banned by the FDA.
Nasonex is also marketed by Schering. Coincidence!