New app wipes out your biggest social media mistakes

Ethan Czahor knows the reputation-killing power of a bad tweet.

When he got his dream job working as the CTO of Jeb Bush's political operations, his social media past came back to haunt him. When someone found a bunch of jokes that he had tried out on Twitter years earlier while studying improv comedy in California, Czahor was fired.

"Unfortunately, my Twitter feed was unearthed, spun completely out of context to make me appear as someone I am certainly not, and I lost my job," he wrote.

He created an app, Clear, "to make sure situations like mine never happen to anyone ever again."

Using proprietary algorithms and the help of IBM's Watson supercomputer, the app scans your Facebook, Twitter and Instagram accounts and flags posts it thinks might be "negative." Then you can go through and choose which of those posts to keep, and which to clear away for good. (Unless someone has already screen-shotted them, in which case there's not a whole lot you can do, is there?)

What constitutes potentially inflammatory language ranges from fairly obvious expressions of negativity or disparagement -- "gay" ranks as 100 percent negative on the app's so-called sensitivity report -- to less obvious ones, such as "America." That way the scan can include not just mistakes you made in a moment of anger or after a few too many drinks at the bar, but also opinions on topics that lend themselves to controversy.

Delete all or your potentially negative messages, and the app will declare you "100 percent clear."

Clear is currently in beta for iOS -- with a wait list of over 7,000.