How to Respond to "No, We're Not Interested"

Last Updated Jul 1, 2010 9:59 AM EDT

SCENARIO: You just made a cold call to a pre-qualified prospect and delivered a script that's worked frequently in the past with similar prospects. The prospect's response is: "No, we're not interested." Your choices are:
  • #1: Terminate. "Thank you very much for your time. Please think of us in the future when you're in the market for products and services like ours..."
  • #2: Investigate. "OK. I can see that I can't help you right now. What can I do now in order to work with you more closely, next time you're in the market for a similar product?"
  • #3: Perseverate. "Are you certain? My research reveals that we could save your company several million dollars a year. I can show you how in a few short minutes...

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  • Geoffrey James

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