How To Create Emotional Connection With Buyers

Last Updated Aug 27, 2011 12:32 PM EDT

The greatest challenge of selling is making emotional connection with the buyer. The seller and buyer are thus emotionally disconnected at the beginning of the sales cycle, regardless of the intention of the seller. The seller may truly have the buyer's best interests at heart, but the buyer is unlikely to believe that until the seller has found some way to prove that he or she is trustworthy.

In this post, I will reveal an incredibly powerful technique for creating a emotional connection between the buyer and seller, based upon some highly original research by sales trainer extraordinaire Mike Bosworth and his business partner sales trainer Ben Zoldan. You probably know Mike as the world-famous proponent of "Solution Selling" (and his bestselling book of the same name).

If you're ready to learn something really new, different and powerful, hit the "NEXT" button below...

IMPORTANT: Enjoy this post? Then you'll probably enjoy my new book How to Say It: Business to Business Selling available at Amazon, Barnes & Noble, or Indiebound.
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