Last Updated Feb 27, 2009 11:02 AM EST
Time was that marketing was glamorous. The heyday of marketing can be viewed every week in the television show Mad Men. In that glamorous world, the marketeer (represented by the quintessential ad exec) is a master of the universe.
In that world, marketing was seen as the engine that drove sales. Clever ideas and memorable brands, expressed through pricey advertising, created business success. Marketing "created demand" and the sales group was simply a means to fulfill that demand.
But now technology has killed Mad Men marketing... by making demand creation measurable.