Gatorade Ball Girl Viral Video Makes a Big Splash

It's been awhile since a viral video has made the rounds online as fast as the Gatorade "ball girl" video (above). Cool use of viral video, but here's my question: the Gatorade branding is so subtle, does it work? If the idea is just to get us talking about Gatorade in a new way, how do you measure the effectiveness?

Here's a Chicago Trib story about the video. Thanks to Sarah Risdall for the links.

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Update: In case you are interested, here's an article on the making of the Ball Girl video.

Jon Greer

Jon Greer has been analyzing media and PR for more than 25 years. He's been a journalist and a PR executive, and has been a featured speaker for many years at the Bulldog Reporter Media Relations Summit, and served as Bulldog's Editorial Director for their PR University series of weekly how-to audio conferences.

Jon provides PR services including media relations and freelance writing to clients including start-ups, law firms, corporations, investment banks and venture capital firms. In addition, Jon provides spokesperson training. Learn more about Jon's training programs at The Media Bridge.

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