Free Tools for Tracking Your "Buzz"

Ever wish you could find out what bloggers, journalists, and everyday folks are saying about your company -- what the "buzz" is? Sure, there are professional services that will track it for you, but why spend money when you can do the job yourself, free of charge? Marketing Pilgrim lists 26 tools that'll let you monitor Internet buzz about your company (or any other). The author divides them into categories, like Your Industry, Mainstream Media News, Blog Posts, etc., so you can easily find specific data. In most cases you'll be setting up RSS feeds to receive automatic updates pertaining to a topic, company name, etc. That means you'll need a feed manager; I highly recommend Google Reader. I also highly recommend this list of tools.