Microsoft-owned online ad agency Razorfish is closing its two smallest offices in Fort Lauderdale and Boston, and will make a push into Latin America. The company said that its roughly 60 employees in Boston and Fort Lauderdale will now either work remotely or from clients' offices. Some will also be transferred to other Razorfish offices in the United States. (Chief strategy officer Jeff Lanctot tells paidContent that contrary to some reports Razorfish is not closing its offices in Los Angeles and Portland and is instead looking for new office space in those two cities.)
Like other agencies, Razorfish has also struggled through the downturn, undergoing two rounds of layoffs over the last year. Lanctot said the changes are related to a restructuring announced last week, under new CEO Bob Lord. David Friedman, appointed president of Razorfish Americas in the reorg, is leading both the company's operations in the United States and its expansion into Latin America. "We've talked about our desire to get into Latin America and this new organizational structure helps prepare the organization for that," Lanctot said.
By Joseph Tartakoff