At CPAC, many speakers have also talked of inequality, opportunity or how to deal with poverty. That isn't just Republicans looking to draw new voters, they have to addresses issues with their own base too. Self-identified Republicans span income levels, but those in the lower- and middle-income tiers differ from upper-income Republicans in their views on inequality: Republicans earning under $50,000 are apt to think income distribution in the U.S. should be more even than it is. By contrast, Republicans who earn over $50,000 mostly - though not exclusively - would describe the current distribution of wealth in the U.S. as "fair."
Bigger picture, the basic breakdown within the Republican Party shows that conservatives do dominate - which speaks to the balancing act the party has as it tries to bring in more moderates and independent voters to grow its coalition.
And here's where that matters in the fight for the party's direction: Republican moderates feel the party's current candidates are about right or too conservative, but many Republican conservatives don't see the status quo as ok; they want the party's nominees to go further right, still, and that its candidates should be more conservative.