Last Updated Oct 14, 2009 11:20 AM EDT
However, the ADC is encouraging scam ads to be entered into its four-year old contest especially for scam ads, the "Playground" category:
# Your secret is not safe with us. If we find an entry to be fake, the agency and client in question will be disqualified. Then, for the first time starting this year, we'll take the additional step to communicate directly with other industry awards organizations and inform them about the scam ad so they too can be on the lookout and take action. We call upon other awards organizations to reciprocate.
# ADC realizes some interesting creative ideas never get approved or run. In cases like this, agencies may enter the work in the ADC Annual Awards Playground category, created four years ago specifically for work that for one reason or another never got approved by the client, or never ran.That's right. ADC gives out an award to anyone who can produce an ad that a client didn't approve and never ran in any media. In other words, it's a category for random stuff that other creatives think looks cool. This is like giving an Oscar to a movie that no studio wanted to make, or a Pulitzer to a reporter who just made something up instead of actually reporting the facts.
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