The hook has been baited. In the next 24 hours, you can guarantee a frenzy.
Earlier today, Apple tweaked its homepage with what - even for Apple - might qualify as an over-the-top tease: "Tomorrow is just another day. That you'll never forget. Check back here tomorrow for an exciting announcement from iTunes."
OK, we give up. A new release of Apple's IOS was already rumored to be on the docket but that hardly rises to the level of heart-stopping palpitating news. One suggestion, courtesy of the tech blog MacStories: an iTunes service that's powered by an extensive North Carolina data center Apple is building.
"Apple could deploy a cloud-based sync and streaming solution for apps and media, or the rumored iTunes subscription service for music," the blog reports. "The possibilities are really endless, and it's just up to Apple and how much they're willing to deploy in the first version of "the new iTunes". What we're sure of is, Steve Jobs doesn't hype something so much unless it's totally revolutionary and breakthrough. So the cloud would be, in my opinion, the most plausible answer."