(CBS) - We were beginning to wonder when the party would end - and by that, we mean the Twitter party.
For awhile now, the only advertisements we've been seeing on the micro-blogging wonder have been those nicely-labeled "promoted" tweets. On occasion, they appear in search results, and you must've noticed them on that click-y list of trends on the right-hand side of your page.
Now imagine a Twitter world where you see sponsored messages appear right in your timeline. You'll soon notice this, followers. Not so appealing, huh? (But then again, some brands already do this unofficially anyway.)
These promotional tweets will be from brands and organizations that you already follow, reports Information Week. And luckily, you can simply remove the "timely tweet" (that's what they're calling 'em) from your timeline.
"We're introducing a way to ensure that the most important tweets from the organizations you follow reach you directly, by placing them at or near the top of your timeline," said a post on Twitter's official blog. "These promoted tweets will scroll through the timeline like any other tweet, and like regular tweets, they will appear in your timeline just once. Promoted tweets can also be easily dismissed from your timeline with a single click."
Partners like Dell, Gatorade, Starbucks and Sephora will be testing the new function over the next several weeks, so be on the lookout. Perhaps you'll be the first to know about awesome deals and cool news, so it may not be such a bad thing. Although your first reaction to ads is to reject them on first glance, consider they might actually be helpful. And if you're not a fan of being bombarded by sponsorships, you can always stop following brands and organizations altogether.