XXX X-Ray Pictures: Naked Anatomy Lesson Shocks Senses

(CBS) Yes, it's a marketing gimmick, but it's a darn good one.

Japanese monitor maker Eizo released a pin-up calendar of provocative x-ray images where see-through models are posed in highly suggestive poses.

The stiletto heels are a nice touch.

The company wasn't trying to create social commentary. They say they just wanted to catch people's attention.

Mission accomplished.

The company says they used computer graphics instead of real models and in the process proved that beauty can be more than skin deep.

Eizo sells monitors to the medical market as well as the publishing industry and air traffic controllers.

More at Eizo