Winning Comes First For Cuban

If you didn't know Mark Cuban was the owner of the Dallas Mavericks, you'd probably think he was just another crazed fan, yelling at officials and throwing out insults. CBS News correspondent Kelly Cobiella says Cuban has been called immature, obnoxious, and a bully — not only by his critics, but by his own players.

Cuban is a self-made billionaire who found fortune on the Internet before buying the Mavericks six years ago. Since then, he's turned around the worst franchise in all of sports — but has also irked opponents and been fined more than $1 million by the NBA for his behavior.

He has no intentions of changing that behavior.

"It's sports! Sports are supposed to be emotional. Sports are supposed to be fun. Sports are supposed to have rivalries that take your mind off everything that's going on the world," he says.

Cuban is unorthodox even when it comes to the national anthem. While everyone else is singing, he says, he mumbles his own tribute to soldiers and friends — and he makes no apologies for doing things his own way.

"I don't want to look back when I'm 90 years old and think 'I could have had so much more fun,' or 'why did I care what those people thought about me' or 'why did I even listen?' That's just not my style," he says.

Cuban's style sells tickets — every home game is a sellout. Even so, he says his team doesn't make money ... and he doesn't mind a bit.

"I've been blessed," he says. "I've got money. And I'm so competitive and so intense that winning was more important."

The stakes have never been higher. The Mavericks are just four wins away from their first NBA title as they enter the Finals against Miami, beginning Thursday night in Dallas.

Cuban says he has no intention of toning down his behavior for the Finals, and that he feels part of his job as an owner is to "take the pressure off the guys." It looks like that's one part of his job he takes seriously.