Trump, On The Rocks

Donald Trump, entrepreneur, holds a bottle of his new line of vodka at Trump Vodka launch party, Hollywood, California, photo on black, 1/17/07 AP / file

This column was written by CBS News Early Show co-anchor Harry Smith.



So I'm reading my Wall Street Journal this morning and there in an eye-catching ad I see that the world's finest super premium vodka has a brand name: Trump.

Yes, you can now buy Trump Vodka — and when you drink it, you can peer over your martini glass and whisper, "Tastes like money."

I know Donald Trump — a little. He always has a friendly greeting for me. But Donald, isn't this a little much even for you? Because if I'm not mistaken, you don't drink — I mean like teetotaler doesn't drink.

In its own way, I'm sure Trump the vodka extends Donald's brand, which is what business is all about these days. But what happens if I drink Trump Vodka and I don't get rich? What if I begin to stew and I start to contemplate that I'm never going to have a private jet?

It's a bad image: Losers ordering another round and cursing the day you were born. This may be one branding opportunity too many.



Harry's daily commentary can be heard on many CBS Radio News affiliates across the country.

By Harry Smith
  • Lloyd Vries

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