Groups like the National Organization for Women and the Feminist Majority are getting into a "ridiculous situation" by holding the ad to a double standard, Palin wrote Tuesday night in a Facebook note.
The ad, financed by conservative Christian group Focus on the Family, will feature Tebow and his mother Pam Tebow. It will recount the story of how Pam Tebow was urged by doctors to abort her fifth child but instead gave birth to Tim, who went on to win the Heisman Trophy in 2007. Women's groups have said the ad will divide Super Bowl viewers over a contentious issue, while sporting events should unite people. They have called the ad offensive.
Palin, however, said that groups like NOW are "looking at the pro-life issue backwards."
"Women should be reminded that they are strong enough and smart enough to make decisions that allow for career and educational opportunities while still giving their babies a chance at life," she wrote. "NOW could gain ground and credibility with everyday Americans, thus allowing their pro-women message to be heard by more than just their ardent supporters, if they made wiser decisions regarding which battles to pick."
CBS is defending its decision to air the ad and says it has changed its mind about airing advocacy ads, which it had rejected in the past.
CBS News legal analyst Jan Crawford writes that the protests against the ad "shows the underlying hypocrisy in the so-called abortion 'debate': There can be no debate, no conversation at all." Ads for crime-filled television dramas depicting violence against women are more objectionable, Crawford writes.
Meanwhile, Palin continues earn high-profile attention, most recently from the outdoor company Weatherproof which sought to make Palin the face of their "A leader in style" ad campaign, CNN reports. Palin turned down the offer.