Pop-Tarts Opens Restaurant: 4 Crazy Treats on the Menu

People peer in the window of the Pop-Tarts World store, Monday, Aug. 9, 2010, in New York's Times Square. One of Kellogg Co.'s most popular brands is popping up in Times Square on Tuesday at Pop-Tarts World, with more than 3,000 square-feet dedicated to the toaster pastries. (AP Photo/Richard Drew) AP Photo/Richard Drew

People peer in the window of the Pop-Tarts World store, Monday, Aug. 9, 2010, in New York's Times Square.
People peer in the window of the Pop-Tarts World store, Monday, Aug. 9, 2010, in New York's Times Square. (AP Photo/Richard Drew)

(CBS) It might not be the healthiest breakfast choice you can make, but for those hungering for a Pop-Tart and roaming the streets of New York City, your prayers have been answered.

The iconic toasted confection opened a flagship store and cafe in Times Square Tuesday.

According to the New York Times, Kellogg's, the company that has made Pop-Tarts since the late 1960s, is renting a 3,200-square-foot space until January, at which point they will consider whether New York needs a permanent tart-aria.

What's on the menu at the new outpost?

According to the New York Times, the menu includes:

1. Fluffer Butter, marshmallow spread sandwiched between two Pop-Tarts frosted fudge pastries
2. Sticky Cinna Munchies, cinnamon rolls topped with cream-cheese icing and chunks of Pop-Tarts cinnamon-roll variety
3. Ants on a Log: celery, peanut butter and chunks of the Wild Grape version
4. Pop-Tarts Sushi, three kinds of Pop-Tarts minced and then wrapped in a fruit roll-up.


Kellogg's is still getting back to us on the calorie counts for the new items, but you can get a sense of things from a standard blueberry pop-tart which contains 210 calories and 5 grams of fat.

That may not sound great, but surprisingly it stacks up well to other common chain restaurant breakfast items like a Dunkin Donuts bagel with cream cheese (470 calories and 17.5 grams of fat) or a Starbucks blueberry muffin (380 calories and 19 grams of fat).

Of course, eating two Pop-Tarts with marshmallow spread in the middle might be a totally different ball game.




  • Neil Katz

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