One Year Later, @BPGlobalPR Takes on BP Gulf disaster and social media fatigue

LOS ANGELES (CBS) BP is trending across social networks today because this day marks the anniversary of BP's Deepwater Horizon oil rig explosion in the Gulf of Mexico, which became the nations most devastating environmental disasters in its history. Social media in the form of tweet donations, pictures and even a live stream of the massive leak quickly captured the attention of the world in real-time.

At the center of this PR nightmare for BP, the feelings of helplessness and anger in the face of such an enormous tragedy were channeled into

While most of the world turned to social media to express its outrage and helplessness in face of the unfolding live tragedy, one man took a different approach and the Twitter account, @BPGlobalPR was born. The parody feed acting as official BP representatives, immediately caught the attention of the web for its Daily Show-esque comments mocking their real PR efforts--or lack thereof.

He quickly gained over 100,000 Twitter followers. The man behind the tweets even remained anonymous throughout the buzz, revealing himself only in October as 26-year old Josh Simpson, a former Funny or Die employee.

A year later, it seems the online conversation leading up to the anniversary has reflected the general attitude toward the disaster--it's been largely out of mind. Even @BPGlobalPR has stopped tweeting as frequently (his last tweet was on March 25th) about the ongoing catastrophe and when he does, social media fatigue has resulted in the account losing followers.

I spoke to Simpson-- who also caught the attention of the Conan O'Brien staff and now is working in digital for Team Coco-- at our What's Trending studios. Why has the hype subsided and can social media movements like his have real impact on real world disasters and corporate responsibility?