Notebook: Christmas Radio
If there's more rum-pum-pum-pum in your life these days, maybe it's your radio. It's a holly, jolly Christmas on a lot of FM channels.
If fact, 275 nationwide have switched over to all Christmas music, all the time. And many play them starting on Thanksgiving Day. One Utah station began playing Christmas tunes Sept. 1...Hey, we need a little Christmas, but two months before Halloween?
It is a proven ratings winner. "It does extremely well," says Jim Ryan, program director of New York's LiteFM station. It received a huge ratings jump when it switched over. It's a way for people to escape, and soak up the holiday spirit.
Afterall, it's comforting to hear James Taylor sing "Have Yourself a Very Merry Christmas" or Mariah Carey belt out "All I Want for Christmas Is You." And how about Karen Carpenter, full of longing, singing "Merry Christmas, Darling?"
Ok, I'm driving everyone in my house crazy. But, maybe in this cynical age, we NEED to hear more tidings of comfort and joy.
That's a page from my notebook.