Kanye West made a stop at Harvard Graduate School of Design on Sunday prior to his concert in Boston to bestow some of his own design wisdom on a group of students.
The rapper, who's also behind
the brand DONDA, gave a lecture alongside his company's creative director,
Virgil Abloh. The event was part of the Donda lecutre series, Abloh said:
According to Us Weekly, West focused on design in the lecture, saying, "Just wanted to tell you guys: I really do believe that the world can be saved through design, and everything needs to actually be 'architected.' And this is the reason why even some of the first DONDA employees were architects that started designing T-shirts instead of buildings. But just to see the work actually be actualized."
He added, "I believe that utopia is actually possible. But we're led by the least noble, the least dignified, the least tasteful, the dumbest, and the most political. So in no way am I a politician-I'm usually at my best politically incorrect and very direct. I really appreciate you guys' willingness to learn and hone your craft, and not be lazy about creation."
West launched the DONDA creative agency, named after his mother, to explore non-musical ventures.