How Stores Trick You to Buy
Have you ever gone shopping and ended up with more stuff than you actually intended to buy? Of course!
That's no accident, according to CBS News Business and Economics Correspondent Rebecca Jarvis.
How to Beat Sneaky Supermarket Tricks
On "The Early Show" Jarvis explained the six ways stores trick consumers into buying more.
Jarvis explained the two main triggers that will make shoppers spend more money in a store are the amount of time they spend walking the aisles and how much direct contact they have with the merchandise or salespeople. To increase both of these factors, stores, she said, employ these tactics:
CUSTOMER INTERACTIONS
• Talking to shoppers
• Meaningful conversations
SETTING THE MOOD
• Soft music to make you linger
RELAXING SCENTS
Stores will actually use very targeted scents in different departments to keep people spending in those departments.
• Baby powder for infant clothing
• Lilac for intimates
• Coconut for swimwear
DESIGN & PLACEMENT
• Display complete looks
• Product location
• Discount signage
SPECIAL OFFERS
• Buy more, spend more
• Deals not always as they appear: The discounts, sometimes aren't as good as they seem but have the big yellow writing and entice you.
FREE SAMPLES & SERVICES
• Spend more time
• Touch merchandise
• Feel obligation (Examples: mini makeovers, in-store tastings, how-to classes)
For more on these tricks, click on the video below.