How Stores Trick You to Buy

Have you ever gone shopping and ended up with more stuff than you actually intended to buy? Of course!

That's no accident, according to CBS News Business and Economics Correspondent Rebecca Jarvis.

How to Beat Sneaky Supermarket Tricks

On "The Early Show" Jarvis explained the six ways stores trick consumers into buying more.

Jarvis explained the two main triggers that will make shoppers spend more money in a store are the amount of time they spend walking the aisles and how much direct contact they have with the merchandise or salespeople. To increase both of these factors, stores, she said, employ these tactics:

CUSTOMER INTERACTIONS
Talking to shoppers
Meaningful conversations

SETTING THE MOOD
Soft music to make you linger

RELAXING SCENTS
Stores will actually use very targeted scents in different departments to keep people spending in those departments.
Baby powder for infant clothing
Lilac for intimates
Coconut for swimwear

DESIGN & PLACEMENT
Display complete looks
Product location
Discount signage

SPECIAL OFFERS
Buy more, spend more
Deals not always as they appear: The discounts, sometimes aren't as good as they seem but have the big yellow writing and entice you.

FREE SAMPLES & SERVICES
Spend more time
Touch merchandise
Feel obligation (Examples: mini makeovers, in-store tastings, how-to classes)

For more on these tricks, click on the video below.




  • CBSNews

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