Brooke Shields is the new face of Foster Grant

(CBS News) Brooke Shields is the new face of Foster Grant eyewear and will be featured in its fall campaign ads.

"Brooke's wide-ranging appeal and natural beauty make her a perfect fit for the Foster Grant brand, helping us to expand the brand's history of working with the most well-respected, talented, and brightest Hollywood stars," said Gina Lazaro, CMO of FGX International.

The campaign, which will include television commercials and print ads, will incorporate the brand's famous slogan, "Who's That Behind Those Foster Grants?"

"I'm so honored to become a part of the Foster Grant family, and to work in this next chapter of the brand's storied history," said Shields. "The 'Who's that behind those Foster Grants?' tagline is such a recognizable piece of pop culture, and I'm excited to help bring it to life again in partnership with the Foster Grant team."