We in the financial services industry are experts in using words to convince you that we are on your side. The problem is, of course, that we often aren't.
I've looked at thousands of pitches over the years that were meant to lull investors into thinking they were making the right decision. These pitches will almost always include the four words that are frequently used to trick you.
Each of these four words are seemingly logical and devoid of emotion. In fact, all four words are employed in the context of persuading you to believe you are making a logical decision, when all they actually do is get you to act emotionally. Click "next" above to see each of the four words that can be used to rob you blind.