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Masking America’s fears: How do we get people to take COVID-19 seriously?

The “reopening” of America depends of slowing the spread of coronavirus, which in turns depends on Americans changing their behavior. Why do so many people refuse to take even small steps like wearing masks to stop the spread? NYU associate professor Jay Van Bavel joins CBSN’s Lana Zak to talk about the psychology of public health advice.
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