Console kings Microsoft and Sony battled for players' hearts with blockbuster games and the lure of virtual worlds at the annual Electronic Entertainment Expo, E3, began in Los Angeles, June 16, 2015. The video gaming conference runs from June 16 - June 18.
The "Plants vs. Zombies: Garden Warfare 2" video game, developed by PopCap Games and published by Electronic Arts, is seen during game publisher Microsoft's Xbox media briefing before the opening day of the Electronic Entertainment Expo, or E3, in Los Angeles, June 15, 2015.