Console kings Microsoft and Sony battled for players' hearts with blockbuster games and the lure of virtual worlds at the annual Electronic Entertainment Expo, E3, began in Los Angeles, June 16, 2015. The video gaming conference runs from June 16 - June 18.

The "Plants vs. Zombies: Garden Warfare 2" video game, developed by PopCap Games and published by Electronic Arts, is seen during game publisher Microsoft's Xbox media briefing before the opening day of the Electronic Entertainment Expo, or E3, in Los Angeles, June 15, 2015.

The audience watches a preview of the "Gears of War, Ultimate Edition" video game during Microsoft's Xbox media briefing before the opening day of the Electronic Entertainment Expo, known as E3, in Los Angeles, June 15, 2015.

Matt Stone (L) and Trey Parker arrive to announce the "South Park: The Fractured but Whole" game during the Ubisoft E3 press conference before the start of E3 in Los Angeles, June 15, 2015.

A zombie promoting "The Walking Dead" game walks amongst gamers on the opening day of the Electronic Entertainment Expo, known as E3, at the Convention Center in Los Angeles, June 16, 2015.

United State national soccer team's goalkeeper Hope Solo's image is shown on the screen as David Rutter, vice president and general manager of EA Sports FIFA, introduces the video game "FIFA 16" during the Electronic Arts media briefing before the opening day of the E3, at the Shrine Auditorium in Los Angeles, June 15, 2015.

Jason Derulo performs his hit song "Want to Want Me" at the preview of the "Just Dance 2016" game during the Ubisoft E3 press conference before the opening day of the Electronic Entertainment Expo, known as E3, in Los Angeles, June 15, 2015.

People play video games at the Microsoft Xbox booth at the Electronic Entertainment Expo, or E3, in Los Angeles, June 16, 2015.

People look at a game graphic as workers make final preparations for opening day of E3 at the the Los Angles Convention Center, June 15, 2015.

The annual video game conference runs June 16 through June 18.

Marcus Nilsson, Executive Producer for "Need for Speed" video game speaks during the Electronic Arts media briefing before the opening day of E3, at the Shrine Auditorium in Los Angeles, June 15, 2015.

Actress Angela Bassett, who plays a character in "Tom Clancy's Rainbow Six Siege", presents at the Ubisoft E3 Conference in Los Angeles, June 15, 2015.

The annual Electronic Entertainment Expo, or E3, video game conference runs from June 16 through June 18.

A zombie character from the video game "Plants vs. Zombies: Garden Warfare 2" appears on stage during a briefing before the opening day of the Electronic Entertainment Expo, or E3, in Los Angeles, June 15, 2015.

A man plays Sony's Project Morpheus "London Heist" video game with a virtual reality headset and move controllers at the Sony PlayStation booth during the Electronic Entertainment Expo, or E3, in Los Angeles, June 16, 2015.

Phil Spencer, head of Microsoft's Xbox division, speaks before the opening day of the E3 Electronic Entertainment Expo in Los Angeles on June 15, 2015.

Members of the audience listen to remarks by Phil Spencer, head of Microsoft's Xbox division, during a media briefing before the opening day of the E3 Electronic Entertainment Expo in Los Angeles on June 15, 2015.

Creative Director of Ubisoft Quebec Marc-Alexas Cote presents "Assassin's Creed Syndicate" at the Ubisoft E3 Conference in Los Angeles, June 15, 2015.

Jonathon Lundkvist, dressed as a character from "Tom Clancy's The Division" reacts to a presentation at the Ubisoft E3 Conference on June 15, 2015 in Los Angeles

Jason VandenBerghe, creative director of Ubisoft, announces the "For Honor" game during the Ubisoft E3 press conference before the start of the Electronic Entertainment Expo, known as E3, in Los Angeles, June 15, 2015.

Marc-Alexis Cote, a creative director for Ubisoft Quebec, announces the video game "Assassin's Creed Syndicate" during the Ubisoft E3 press conference before the statt of the Electronic Entertainment Expo, known as E3, in Los Angeles, June 15, 2015.

"Thorn" from the new Gearbox Software title "Battleborn'" poses during E3 at the Los Angeles Convention Center in Los Angeles, June 16,

Ryan Barnard, game director at Massive Entertainment, announces the new video game "Tom Clancy's The Division" during the Ubisoft E3 press conference before the start of the Electronic Entertainment Expo, known as E3, in Los Angeles, June 15, 2015.

A game enthusiast takes a photograph of a Lego Hulk promoting "Lego Marvel Avengers" at the annual gaming industry conference E3 in Los Angeles, June 16, 2015.

Gamers test the new "Battleborn" game on display at the 2K Games area on the opening day of of E3 at the Convention Center in Los Angeles, June 16, 2015.

The "Gigantic" video game is seen during game publisher Microsoft's Xbox media briefing before the opening day of E3, in Los Angeles, June 15, 2015.

A gamer experiences the virtual reality "Rabbids" game simulator at the Ubisoft display on opening day of the Electronic Entertainment Expo, known as E3, at the Convention Center in Los Angeles, June 16, 2015.

Avalanche Studios Game Director Roland Lesterlin speaks about "Just Cause 3" during the Square Enix press conference at the JW Marriott in Los Angeles, June 16, 2015.

The Square Enix conference is held in conjunction with the annual Electronic Entertainment Expo (E3), which focuses on gaming systems and interactive entertainment, featuring introductions to new products and technologies.

Action figures from the game "Halo" welcome visitors on the opening day of the Electronic Entertainment Expo, known as E3, at the Convention Center in Los Angeles, June 16, 2015.