Here's a quick report on the poll we did a couple of weeks ago on possible PR budget cutbacks in 2009.
We didn't get a robust response, but the trend was unmistakable:
- 73% of agency respondents said they had heard about client-side PR budget cutbacks
- 53% of client-side respondents said they were cutting their budget going into 2009; 32% said no, they weren't, and 16% said they hadn't decided yet.
As a contractor myself, I'm cheered by the fact that about 1/3 of internal budgets aren't dropping going into 2009. That's at least a glimmer of hope. And I think as an industry indicator, it could mean that industrywide budget cutbacks may not be as severe as some are predicting.
Jon Greer
Jon Greer has been analyzing media and PR for more than 25 years. He's been a journalist and a PR executive, and has been a featured speaker for many years at the Bulldog Reporter Media Relations Summit, and served as Bulldog's Editorial Director for their PR University series of weekly how-to audio conferences.
Jon provides PR services including media relations and freelance writing to clients including start-ups, law firms, corporations, investment banks and venture capital firms. In addition, Jon provides spokesperson training. Learn more about Jon's training programs at The Media Bridge.