Last Updated Oct 8, 2008 8:17 AM EDT
According to recent research out of Harvard Business School, listeners can develop a "conversational blindness" that blocks our ability to detect discrepancies between the question asked and the answer delivered -- as long the wrong answer is delivered smoothly and confidently.
"A successful dodge occurs when a speaker's answer to the wrong question is so compelling that the listener both forgets the right one and rates the dodger positively," write working paper authors Todd Rogers and Michael I. Norton, who both have backgrounds in psychology.But that's not all.
"More troubling, listeners preferred speakers who answered the wrong question well over those who answered the right question poorly."Not that we are fooled all the time. If an answer is completely divorced from the question -- the candidate answers about terrorism when asked about education reform -- we snap back to reality and mentally punish the speaker. But politicians are often quite practiced at making the smooth transition from original question to desired message.
For more detail, read the fascinating Artful Dodging Trumps Open Evasion, Studies Show in the Washington Post.
Circumnavigation is Nonpartisan
By the way, this is not a Democrat vs. Republican issue. All the candidates use this tactic, although the experienced senators McCain, Biden, and Obama are more skilled than the campaign newcomer Palin, according to a cognitive psychologist quoted in the article. Said Daniel J. Simons:
For many of us who have been coached on giving good job interviews, this isn't new info. When presented with a question you don't wish to answer, such as, "What is your biggest weakness in managing people?" you of course don't answer, "I tend to yell at people when I don't get my way." Instead, you find a positive: "Darn it, I'm probably too emotionally invested in helping my staff get the most out of their abilities."
Even so, I was surprised to learn about the degree to which many of us succumb to conversational blindness. And how do you come to grips with the possibility that some people may prefer hearing a wrong answer artfully presented rather than the right answer delivered haltingly?