Why Being Different is Good for Business

Last Updated May 20, 2011 1:30 AM EDT

In this video interview, Joel Norton from Boost Marketing takes us through five clear steps to get to the bottom of what makes us different.

Joel suggests we start with a clear picture of our ideal client, before launching into a small program of research.

From there we can start to clarify precisely what keeps our target audience awake at nights and develop some marketing strategies to get their attention ... and ultimately their business!

Watch the interview here.

  • Robert Gerrish

    Robert Gerrish is a coach, author and professional speaker and the founder of Flying Solo (www.flyingsolo.com.au), the Australian online community for solo business owners.