Last Updated Mar 5, 2008 11:39 AM EST
- It's a barometer of your health and opportunities online. An SEO audit brings together all that data your site has been gathering and tells you where your strengths lie; it also takes the code and architecture of your site to show where opportunities exist.
- It helps you decide on whether or not to hire an in-house SEO strategist. Large jobs require longer-term investments. Quick fixes can be outsourced.
- A good audit compares your paid search and organic search performance. Each market is different -- some pay better with organic strategies by raising your unpaid Google ranking. Other markets have more opportunity in the paid search realm. Although all strategies benefit from a dual approach that capitalizes on both, you'll eventually need to decide on which one pays the best for your efforts.
- SEO audits size up your competition. Audits are one of the least utilized tools for firms with stiff competition. The beauty of a good SEO audit is the ability to scrape much of your competitors' web data for comparisons and to isolate opportunities in order to lap them in rankings.
SEO Audit M&M's image by joebeone [cc, 2.0]