It has added up to a dream life in a leafy Boston suburb: "I didn't want to leave my couch, you know?" Larson laughed. "And I wanted to have a family. I wanted to do something in my home. I wanted to roll out of bed, pick up my computer, pour my coffee, and go. And that's what I did."
So no wonder so many people are trying to blog their way to success.
More than 1,500 hopefuls came to this recent conference in Manhattan.
Braver met blogger Danielle Liss who has a site called "Kitten-a-go-go."
Why? Braver asked.
"You know what? I don't even know why," responded Liss.
They blog about self-fufillment ("I try to encourage people to pursue their passions and follow their dreams," said Dave Ursillo). They blog about their hobbies ("The underlying motivation of this is just so that I can surf more; that's how big a part of my life it is," said Srinivas Rao).
And, like Rao, they are well aware that few bloggers ever reach the big time:
"I think the reason you have so many people who start it is because the barrier to entry is so low," said Rao. "But the thing is that so many of them just drop off after the first 90 days. I think the survival rate is really low."
But it doesn't stop bloggers from dreaming of stardom. Just ask Jared Eng, a 29-year-old celebrity-obsessed computer geek. Eng said he didn't know a single person in Hollywood: "I didn't know a single person in Hollywood. I started doing the blog in my parents' house, in the bedroom. And I would
chain myself to the computer, I would not leave. I would constantly be updating the site."
Now he writes his justJared blog from a penthouse office, provided by his sponsor, LaCoste - the clothing brand. But Jared Eng has not forgotten the days when he trolled the web for tidbits about stars, and
desperately tried to get his own interviews:
"Well, first I started with the red carpet. You know I'd spend six hours on the red carpet trying to get one quote."
Soon those people started feeding him tidbits. He posted the first official photo of Angelina Jolie and Brad Pitt's daughter Shiloh.
"How'd you get that?" asked Braver.
"I can't reveal my sources," Eng replied. "A blogger never tells!"
In fact, he may get some scoops because his blog provides a stark contrast to sites known for skewering celebs.
"Why have you chosen that route?" asked Braver.
"It wasn't necessarily a decision," he replied.
"That's just you?"
"It is just Jared. I've always been a nice guy," he said.
And sometimes, nice guys finish first. With 14 million viewers a month, JustJared's become a celebrity himself.
When asked if he can believe it, Jared said, "I don't ... it's very surreal."
Just like so much of the BLOGOSPHERE.
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