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Video: Customer's Internal Dialog

This morning post "What Is Your Customer Thinking?" applies primarily to B2B selling environments. However, the same thoughts come up (and a similar decision-making process takes place) in retail as well. This short and surprisingly clever video show a retail customer wresting with the very issues (i.e. do I trust the sales rep, is this the right time to buy, etc.) that come up in multi-million dollar business deals.

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