But is this anything new? Essentially this is just the age-old maxim of it's not what you know, it's who you know -- working to full effect: Buell might not have even known the person who listed the job, but he knew who to go looking for to get it.
Firm knowledge of Twitter is going to be a big help in the social media field, of course, but in today's extremely competitive market the service could also prove invaluable for people scouting out jobs in other industries.
Even more interesting in Buell's case is that his potential employers scoured his tweets to get an impression of his character. You might have a prim and proper LinkedIn account, but it's always worth remembering that an employer can probably also find you on Twitter with minimal fuss.
Here's how to maximize your Twitter account to make the best impression:
- Follow others If you stumble across somebody who looks interesting and works in a field you want to get involved in, then don't be afraid to follow their tweets. You won't get anything out if you don't put anything in.
- Engage in conversation On a similar note, make yourself known to people. If they ask an open question and you think you've got something interesting to say, then say it - people will quickly bond with those who get involved.
- Plug yourself Don't be afraid to list your day-to-day achievements. Imagine a potential employer looking at your Twitter feed, and make sure you've got content going up that you'd want them to see. Twitter gives you a perfect opportunity to create a constant feed of your accomplishments -- if you used LinkedIn to show your career higlights then twitter can provide a spotlight on how you work the rest of the time.
- Be positive You might have a lot to say, which is fair enough -- everyone's a critic. Twitter might seem like the great way to immediately vent spleen at the world, but stop and think about what you're saying before you say it: not only might you regret it later, but you're far more likely to attract good business connections through interesting, positive messages instead of downbeat negativity.
- Don't go overboard You want to make a good impression and you've got a lot to say. But, nobody likes someone who hog their Twitter feed with ten posts in a row. At best your followers will just make liberal use of their scroll wheel. That's not the kind of image you want to present.