Online publishing service Triond has raised $1.5 million in a second round of funding, bringing its total raise to $3 million. Giza Venture Capital led this round; it also backed the startup's first and angel rounds. Tel Aviv-based Triond runs a group of niche sites across verticals like sports, health & wellness, and kids; Gomestic, for example, features articles about everything house and home-related, including personal finance, gardening and pet care, Authspot is for creative writing like poetry and journaling. Interested writers register to submit previously unpublished content to the service, and Triond says it pays them 50 percent of any ad revenues their articles generate. Currently, Triond runs just standard banner and rich media ads.
The company aims to offer writers more support than they'd get if they just blogged on their own; members can create profiles which include links to all of their work published within the network, and keep a running tally of their earnings, comments and other feedback. Competitors of varying degrees include Associated Content, Helium.com and Constant Content.
By Tameka Kee