It's been over ten years since the Seinfeld show left the television airways, but it remains the undisputed classic television comedy. But here's a little known fact: did you know that you can learn a lot about sales and selling from watching Seinfeld clips? It's true!
I've gathered 10 ten clips, each of which illustrates a basic principle of selling, sales technique, or sales psychology. As usual, I've included polls so you can vote on your favorites. Here's the first; the link to the rest is at the bottom of the post.
GEORGE DOES TELEMARKETING
SALES TIP: In sales, determination isn't enough; you also need basic skills, like how to answer an objection.
THE SOUP NAZI
SALES TIP: If your offering is good enough (like the soup in this clip), you can actually increase sales by making it more exclusive and more difficult to buy.
KRAMER GETS A JOB
SALES TIP: In sales, as in all business, simply showing up is half the battle. Even if you don't really do anything.
SALES TIP: If your sales pitch does not work, don't take it too personally.
SALES TIP: Now you know why the marketing team always looks so busy.
SALES TIP: Make sure you cold-call at the right time.
SALES TIP: Never drink more than just a sip or two in front of clients or co-workers. Never.
SALES TIP: Let the customer sell himself, then close the deal.
GEORGE'S NEW CLOTHES
SALES TIP: Never wear a completely new suit when meeting a customer for the first time lest you run into an unexpected "wardrobe malfunction."
SALES TIP: If what you're doing isn't working, try something completely different.
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