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The Secrets to Positive Media Coverage | BTalk Australia

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(Episode 241: 13min 01) In his new book, Invisible Ink, Peter Mills says marketers can win coverage in the media by mirroring the rhetorical techniques of journalists. He also suggests that in some instances they can leverage their advertising spend to gather more editorial coverage.

Phil Dobbie asks him about the techniques a business can use to increase their coverage in the media.

Do these approaches work? Add your thoughts in the Talkback section at the end of this post.

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