The Economic Impact of Earth Day

Today is Earth Day, which means businesses across America are touting their latest green initiatives. has a solid a recap of today's green pitches by everyone from eBay and AMD to Wal-Mart and Sears.
Politicians are taking the day to promote clean energy and "green" jobs. In Iowa, President Obama has been visiting wind farms while the Democrats in Congress launch three days of hearings on renewable energy and climate-change legislation.

With a federal cap and trade system now a priority for the Obama Administration, lobbying for the climate has become one of the hottest "green" jobs in America, reports the Chicago Tribune:

"This is the biggest game in town," said Joe Stanislaw, a senior adviser with Deloitte, who has followed the climate legislation closely.
A recent analysis by the nonprofit Center for Public Integrity estimated that 770 firms and interest groups hired some 2,340 climate lobbyists in the past year.
While many big businesses are preparing for cap and trade, the system is not inevitable. Many Republicans are convinced that cap and trade will amount to a harmful, hidden energy tax.
The EPA, however, has just released an analysis of the main cap and trade proposal floating around the House, arguing it would only have "a relatively modest impact on U.S. consumers."

This Earth Day marks the beginning of a contentious economic debate. Stay tuned.