Waiting for the white iPhone 4 has become pretty much of an ordeal. In July, Apple acknowledged that the coveted units won't become available until "later this year." Then this morning, Apple triggered a frisson of excitement when it updated its Apple Store app for the first time and, lo and behold, the white iPhone 4 appeared as an option in the 'Reserve Products' screen. (Pointer comes from MacRumor Forums.)
That discovery triggered the animal spirits of the fanboys, who thought that this might be the harbinger of a forthcoming announcement from Apple. But their hopes got dashed a few hours later when all reference to the still MIA white iPhone 4 disappeared from the site.