This story was written by Elizabeth Osder.
In a twist for us, we'll be hosting the leadership from across MTV Networks for a deep dive exploration of their social media efforts. Enterprise efforts pose unique challengesand opportunities as we see new and old media conglomerates try to manage innovation across properties and platforms. Our panelists will provide a terrific window into almost every content category. From kids to teens, young adults to adults, MTV brands touch nearly every demographic on every screen.
Our enterprise deep dive panel, moderated by Staci D. Kramer, Co-Editor and EVP, ContentNext Media/paidContent.org, include:
--- Mika Salmi, President of Digital Media
--- Nada Stirratt, Executive Vice President of Digital Advertising
--- Erik Flannigan, Executive Vice President of Digital Media for the Entertainment Group (COMEDY CENTRAL, AtomFilms, Gametrailers, Spike)
--- Courtney Holt, Executive Vice President of Digital Music and Media for the Music & Logo Group (MTV, VH1, CMT, and Logo);
--- Steve Youngwood, Executive Vice President of Digital Media for the Kids & Family Group (Nickelodeon, Addicting Games, ParentsConnect and Neopets)
Join us at EconSM as we discuss MTV strategies for creating deeply engaging content and social experiences across all platforms, and how innovative creative content has resulted in business growth opportunities for MTVN (NYSE: VIA). Leave some of your thoughts on the blog comments or register now to join the discussion at EconSM on April 28th and 29th.
Our sponsors till now: Desilva & Phillips; Montgomery & Co; The Jordan, Edmiston Group; Operative; KickApps; Pluck; Snap.com; and CoComment. If you want to become a sponsor, e-mail our business side at advertising AT contentnext.com.
By Elizabeth Osder