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Seeking Bigger Media Buys, Google Will Connect YouTube With Google TV Ads

This story was written by Joseph Tartakoff.
Google (NSDQ: GOOG) is testing a system that would let advertisers easily put their ads on TV and YouTube, according to The Wall Street Journal. The servicecalled Google TV Ads Onlineis expected to launch in the next several months. Currently, via a Google service called Google TV Ads, advertisers can create traditional TV ad campaigns online. By linking Google TV Ads to ads on YouTube, the "company is hoping to make it easier for bigger-brand advertisers to spend across both services, which are under pressure to ramp up their business," The Wall Street Journal says.

By Joseph Tartakoff