Sales Goals vs. Sales Process: Which is More Important?

Last Updated Jul 7, 2010 2:13 PM EDT

There are two ways of thinking about sales: as a set of goals or as a process. Goal-oriented selling focuses on pre-determined milestones, starting with the initial meeting and ending when the sales closes. Process oriented selling focuses on the activities that must be performed in order to move the sales forward.

So here's my question for you. If you want to be really, truly successful...


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