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Reverse Engineering Google's Innovation Machine | HBR IdeaCast


"Fast is better than slow," Google proclaims in its corporate philosophy, and Babson professor Tom Davenport asserts that more companies can, and should, borrow from this and other elements of Google's innovative approach to business. In this podcast, Davenport describes how Google uses chaos to quickly move from prototype to finished product, tolerates a high failure rate in order to ensure bigger success, and gets the most from knowledge workers.

Featured Guest: Tom Davenport, coauthor of the Harvard Business Review article "Reverse Engineering Google's Innovation Machine."
For more on how you can implement Google's good ideas:

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