paidContent - Nokia Opens Up Maps To Developers; Adjusts M&A Strategy And Addresses U.S. Market Concerns

This story was written by Tricia Duryee.
On the final day of Nokia’s own Nokia (NYSE: NOK) World event in Stuttgart, Germany, the handset maker announced it was making its maps available to developers so that they could integrate directions into their applications and mobile internet services. Nokia executives also answered journalists’ questions about the company’s struggling marketshare in the U.S. and about its acquisition strategy going forward. Release.

Ovi APIs: Nokia has opened up access to new APIs and a developer kit today that will allow developers to integrate maps into their service or application. Niklas Savander, Nokia’s EVP of Services, said to North American journalists in a conference call today that features will include walking or turn-by-turn directions. “We believe that this is the first step on the journey. We are not saying that navigation and map APIs are the only ones well open, but they are the ones weve gotten the most request for. The APIs announced today were the first, not the last.”

M&A: Savander said Nokia is looking at buying small technology firms to improve its offering of internet services and will be focusing on companies with talented teams developing services that Nokia can offer in the future, Reuters reports.

U.S. market position: Nokia has less than 10 percent of the U.S. market, whereas it controls up to 40 percent of rest of the world. Savander said in the conference call: “I believe that this is a market we need to succeed in.” He said they’ve based most of his services team is based in the U.S. and they have a handset R&D team in San Diego to make products and services that will be successful here. “These cycles are long, and the decisions that have been made have not showed up as fruits of that work.

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By Tricia Duryee