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Packaging A Fairy-Tale Princess

It's almost as if the most famous woman in the 20th century were still alive. Her image still sells more papers than anyone else's. CBS News Senior European Correspondent Tom Fenton reports.

While we may never forget her face, for the British public, the time of mourning has clearly passed. Recent polls indicate that only 6 percent of the British people are planning to commemorate Diana's death in some way.

"What is left of Diana a year later is, frankly, very little. For a handful of true believers - perhaps 10 percent to 15 percent of the British population - there is a myth. There is a star in the heavens. There is something concrete," says British historian David Starkey.

But despite all the glowing documentaries about Diana's life, the backlash has begun.

After a divorce settlement that would have looked breathtaking in Beverly Hills, the fairy-tale princess left exactly nothing to charity in her will.

Even Diana's beloved landmine campaign has been argued to be the wrong crusade.

There have been quarrels and disappointments everywhere over the way the dead princess should be remembered.

"I will never profit from her death," her brother, Charles Spencer, said after her death one year ago.

But many people in Britain accused Spencer of doing just that. Spencer spent millions of dollars renovating the ancestral home where she spent her lonely childhood.

The estate in North Hamptonshire, England, is also very isolated. You have to commit in advance to going there and you have to have a car. With tickets costing $14.00 each, to spend a mournful day out in the remote area, it did not completely sell out.

However, the Princess Diana Memorial Trust Fund has been accused of selling out completely.

"We want not to approve products that will cause widespread offense," a fund spokesperson says.

Nevertheless, many have been offended. In their zeal to raise money, the fund licensed Diana's purple signature to sell margarine, lottery scratch cards, and little purple teddy bears.
Designed to sop up the money that poured in after Diana's death, the fund raised more than $130 million. Ironically, this hurt some of Diana's favorite causes; charities like the National AIDS Trust had shut down their fund-raising operations because people presumed they were going to benefit hugely from the Princess Diana Memorial Trust Fund.

However, they did not benefit, and while people were sympathetic, they also were surprised.

Donations to the Diana fund have dwindled. People were disenchanted when the news came out that the fund's lawyers had put in bills over a million dollars within weeks of her death.

Even proposals for Diana's memorial have been blown off course. The government committee wants to honor her with a fountain and a formal garden at her former home in KensingtoPalace.

However, pond sailors who float model yachts say the formal gardens are not the way to honor the people's princess.

"We all love Diana, make no mistake about that, but I believe sincerely she herself wouldn't like that idea," one park visitor says.

The idea, many say, could turn Kensington's Public Gardens into a shrine, just one more stop for tourists.

In fact, Princess Diana probably does not need a memorial, some say. Her life was her memorial. But the government will probably erect a statue to her or build a fountain.

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