This story was written by Robert Andrews.
A couple of weeks ago, our London breakfast summit Exploding Video: Measuring & Monetising TV In The Multiplatform Marketplace, sponsored by Teletrax, brought 70 online video and broadcast execs out to hear how tracking and monitoring were being used by our panelists. Now here's the full hour-long video, including Q&A session. Click "Browse Video List" to jump; mobile, email and RSS readers may need to click through to the post. Thanks to everyone involved
Annelies Van den Belt,
MD, Broadband, ITV
MD, Reuters Television
Rain Maker, Utarget
Chairman, Broadband Measurement Working Group
By Robert Andrews