Obama's Communications Moving at Warp Speed

Last Updated Nov 7, 2008 7:12 AM EST

The President-elect has a post-Election transition web site: www.change.gov. Think about that URL for a minute.

It's easy to take this for granted, but we shouldn't. This is the beginning of the first true new millennium Presidency. Clinton promised a 'bridge to the 21st century' but really didn't take us there. Who knows if Obama will when all is said and done.

But this is an interesting start from a communications perspective. It takes the need for a web presence for granted. That's the biggest news here.

I put this out here for 2 reasons:

  1. Consider it a challenge to all those in the corporate world who can't decide whether to even have a blog (hello, 90% of the Fortune 500). Obama's got a site just for his transition. What's your excuse?
  2. I don't know about you, but I don't want to talk about anything else right now. Even Republicans I know are saying that they can't believe they are getting the opportunity to experience this. A couple of weeks ago, I argued against holding off on announcements etc. during the big financial meltdown, saying we all had to get on with business as usual. But this week, I pity anyone who chose to make a big announcement.
Back to business as usual next week, I think, though the naming of the cabinet and Obama starting to get involved with the financial crisis may still dominate headlines and mindshare.
  • Jon Greer

    Jon Greer has been analyzing media and PR for more than 25 years. He's been a journalist and a PR executive, and has been a featured speaker for many years at the Bulldog Reporter Media Relations Summit, and served as Bulldog's Editorial Director for their PR University series of weekly how-to audio conferences.

    Jon provides PR services including media relations and freelance writing to clients including start-ups, law firms, corporations, investment banks and venture capital firms. In addition, Jon provides spokesperson training. Learn more about Jon's training programs at The Media Bridge.