Last Updated Sep 3, 2009 12:28 PM EDT
Naturally, the beverage industry is not happy about the campaign. The campaign's messages are "so over the top that they are counterproductive to serious efforts to address a complex issue such as obesity," the Beverage Association said in a statement. And furthermore, "the beverage industry provides an array of beverages with a wide range of calories, including zero calories."
Earlier, the entire state of New York was looking at taxing sugary drinks, but that idea has been set aside, to the beverage industry's relief. But the issue was brought up again this week by the Institute of Medicine and the National Research Council, which advocated in a new report that local governments implement such taxes to combat obesity in children.