Last Updated Mar 25, 2008 2:40 PM EDT
Good spoof of the PR industry as well -- once you get past the ha-ha part of it, it does make you think about just how far each of us would go to "stay on message" and tend to our job, client or company under stressful circumstances.
****Profnet vs. HelpaReporter: A few weeks ago I reported to you about the uses of Facebook for PR, and one of the most interesting uses was the "Help A Reporter" group, in which PR guy Peter Shankman simply fields queries from journalists and passes them around to the people in the group.
The update is that the group has grown so popular that it has outgrown Facebook and is now its own stand-alone site, www.helpareporter.com. You can sign up right there for free -- Shankman had to move it to its own site because he maxed out Facebook's 1,200 member limit for sending out emails.
The catfight element is that what Shankman is doing undermines the quite successful little business PRNewswire has built up over the years in Profnet, its version of 'help a reporter.' The two basically perform the same function, but Shankman's is free and Profnet costs a lot of money for most PR people to use.
Soon after his group gained traction, Shankman got a call from PRNewswire accusing him of stealing posts from them and telling him to cut it out. Pretty funny.
PS -- Thanks to PRNewser for being the tipsheet for today's posts.