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Kit Kat Shows Yet Again That Fair Trade is Bigger Overseas

Kit Kat bars in the UK will be fair trade certified as of January 2010, Nestle confirmed this week. Like Cadbury (CBY), its Britain-based rival, Nestle is working with the Fairtrade label (one of several organizations that offer some type of fair trade certification). The company will have to pay a bit more to farmers and make some guarantees about their working conditions.

But only UK Kit Kat bars will be certified. "UK consumers are increasingly interested in how we source and manufacture their favourite products," said Nestle's local managing director, "and certifying our largest and most iconic brand is one of the ways in which we are committed to improving the lives of as many cocoa farming families as possible."

Apparently U.S. consumers are less interested; there's no word about fair trade certified Kit Kat coming to America. Similarly, Starbucks (SBUX) offers a mix of fair trade and conventional coffee across the U.S., but has gone exclusively fair trade in Britain.

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