The highly anticipated documentary has been scheduled for a limited two-week engagement worldwide. Many showings are already sold out, and analysts say it could take in as much as $100 million in its opening weekend.
"This Is It" was directed by Jackson's longtime collaborator and friend, Kenny Ortega, who spoke with "The Early Show"'s Harry Smith this morning.
"Every day I woke up, I just brought Michael into the room with me. We lived in the editing room for weeks, seven days a week, and just really thought about the fans and what they were looking for out of the project," Ortega said.
The film was culled from more than 80 hours of footage. Ortega says Jackson took the lead on the film, fully investing himself in the project. He and Ortega began talking about it 20 years ago.
"It nourished him. It really excited him," Ortega said. "He wanted to do this I think really more than any other project that I'd ever worked with him on."
Many moments in the film grew naturally from Jackson's improvisation on the stage, dancing or singing whether or not he had the band with him.
Jackson's death was a complete shock to Ortega because, he said, the artist seemed to be having such a good time.
"When we were together, he was having a love affair with this project. He enjoyed everyone that was around him," said the director.
For more info:
"This Is It" (michaeljackson.com)