Last Updated Dec 15, 2009 2:02 PM EST
There's a fine line between what is legal and what isn't and it isn't just smaller, rogue operators who are breaking the law. In August Telstra was fined more than $100,000 for breaching the regulations.
Early next year will see the first names drop off the register under a three year expiry rule. The Australian Direct Marketing Association (ADMA) says the three year rule needs to be retained if the register is to remain up to date. The Australia Institute believes there are bigger issues, saying in a submission to ACMA that the legislation doesn't go far enough. Their recent report "Go Away, Please: The social and economic impact of intrusive marketing" estimates that $1.58 billion of our time is wasted taking telemarketing calls.
On today's BTalk Australia I talk to Josh Fear, author The Australia Institute report, and Rob Edwards, the CEO of ADMA. We discuss whether the register works and how come people are still receiving calls? Are some businesses using a loophole to work around the legislation?
Are you happy with the legislation? Would your business be impacted if the legislation was strengthened? Add your views in the Talkback section at the end of this post.