Is the Do Not Call Register Working? | BTalk Australia

Last Updated Dec 15, 2009 2:02 PM EST


(Episode 395; 20 minutes 00) People who do not want to receive telemarketing calls can register their phone number on the Do Not Call Register. It was established by the 2006 Do Not Call Register Act. ACMA oversees the legislation and encourages the public to approach them when the law is breached.

There's a fine line between what is legal and what isn't and it isn't just smaller, rogue operators who are breaking the law. In August Telstra was fined more than $100,000 for breaching the regulations.

Early next year will see the first names drop off the register under a three year expiry rule. The Australian Direct Marketing Association (ADMA) says the three year rule needs to be retained if the register is to remain up to date. The Australia Institute believes there are bigger issues, saying in a submission to ACMA that the legislation doesn't go far enough. Their recent report "Go Away, Please: The social and economic impact of intrusive marketing" estimates that $1.58 billion of our time is wasted taking telemarketing calls.

On today's BTalk Australia I talk to Josh Fear, author The Australia Institute report, and Rob Edwards, the CEO of ADMA. We discuss whether the register works and how come people are still receiving calls? Are some businesses using a loophole to work around the legislation?

Are you happy with the legislation? Would your business be impacted if the legislation was strengthened? Add your views in the Talkback section at the end of this post.